Japanese makeup: oddities and normalities

As I was in Japan this summer I had the chance to discover a new trend on makeup: eyebags.

Sounds weird? Well, it did to me. While our beauty stores are full of products that promise miracles to hide or get rid of puffy eyes, there are people who use specific products and techniques to create them.

The trend originates from South Korea, which seems something like a plastic surgery wonderland, produces some good cosmetics (among which some of the first BB creams) and it’s always in the forefront when it comes to “enhance beauty”.

Speaking of korean plastic surgery I’d like to talk about one more recent trend: the permanent smile.

It’s basically about lifting the corners of the mouth to achieve a happier (?) look; lifting those corners in a more extreme way leads to a less-natural, more creepy appearance.

Source: www.dailymail.co.uk

Returning to our undereye bags, luckily plastic surgery isn’t mandatory but there’s two more ways to achieve that “hangover disco-girl” look: adhesives and highlighters.

Let’s take this step-by-step.

The sticky way:

Source: beautystat.com

This adhesive is actually no news to me. In Japan you can find everywhere (I mean really, everywhere) eyelid tape used on the crease to basically stick together skin parts to keep the eye more open. Then, if you’re a young, trendy japanese you can match your big eyes to a pair of falsies, colour contacts and bleached hair for a super natural look.

The highlighting way:

Source: japonesquetrends.blogspot.it

Following the contouring techniques one can recreate the light and shade caused by eyebags highlighting the “swelled” zone and darkening the underlying part giving dimension to it.

Pencils, eyeliners and powders (essentially highlighters) are all products suited for the purpose to create that famous “tears tank”, meaning the little bag to contain all the tears you’ll shed when the trend will be gone, in the exact moment when looking at your pics you’ll realize that “sleep deprivation look” didn’t look that good on you.

There’s indeed some weird stuff in japanese makeup; stores are incredibly full of colour contacts, from crazy colours to super natural ones, and of false lashes in a vast range of shapes, lenghts, colours and prices. The myth of simplicity in japanese makeup regarding a scarse use of bright colours and the focus on achieving flawless skin literally falls in pieces when considering some (although not every) young girls. The general purpose seems to be all about detaching oneself from the typical japanese appearance, with wavy coloured hair, big eyes and coloured iris.

Do you like this eyebags?

I think there’s an even easier way to get the look: japanese crazy working habits. After 12 hours straight in the office being cutting-edge will be too easy.


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